Alberto Horihuela

Portrait
Alberto Horihuela, Chief Operating Officer / Co-Founder

Alberto Horihuela is co-founder and chief operating officer of Fubo, the sports-first live TV streaming platform that's redefining the way cord cutters view and interact with live sports, news and entertainment. 


As chief operating officer, Horiheula is a key player in all company strategic initiatives and achieving goal targets, including Fubo’s goal of reaching profitability in 2025. He co-founded the company in 2015, alongside David Gandler and Sung Ho Choi, and was previously the company’s chief growth officer (2021-2023) and chief marketing officer (2015-2021). As CGO, Horihuela oversaw the company’s expansion strategy in the U.S. and internationally. As CMO, he drove  the company’s overall marketing vision, from brand positioning to subscriber acquisition, engagement and retention.


Prior to co-founding Fubo, Horihuela was head of Latin America for SVOD service DramaFever (later acquired by Softbank and a part of Warner Bros. Digital Networks). 


Horihuela is a serial entrepreneur, having also co-founded Primerad Network, where he was also CEO of this leading digital video ad network specializing in U.S. Hispanic markets, connecting brands to this audience via premium video publishers; and Dokarta, which helped local Chicago dining, health & beauty businesses attract customers during slower business periods via hyper-local and real-time deals. Formerly he also worked as an economist and analyst, with positions at Morgan Stanley and DeMatteo Monness. 


Horihuela is trilingual (English, Spanish and Portuguese) and graduated from the University of Chicago in 2009 with a BA in Economics. He was named to the Multichannel News 40 Under 40 list in 2016.