FLIP A CÖIN Premieres On Maximum Effort Channel, A Partnership With Fubo, On Wednesday January
17th At 9:30 PM ET
NEW YORK – Wednesday, January 10th– Maximum Effort Channel,
a partnership between Fubo and Ryan Reynolds’ Maximum Effort, premiered the trailer for FLIP A CÖIN,
an unscripted show starring Dolph Lundgren, today. The show, airing on Wednesday, January 17th at 9:30 p.m. ET,
will consist of 12 episodes, each featuring iconic Swedish actor and filmmaker Dolph Lundgren flipping a coin.
Yes, this is a real show. You can see the trailer HERE.
‘Yes, I am in this show. I don’t quite understand why, but they tell me it will be huge in Sweden, so it
must be great. Nu kör vi!,” said FLIP A CÖIN star Dolph Lundgren. “This is a dream
come true. I’ve loved flipping coins since I was a little kid.”
Maximum Effort Co-Founder and FLIP A CÖIN Executive Producer George Dewey added, “This show was
crafted for people who love Dolph Lundrgen and Malin Ackerman or people who love Swedish things or people who enjoy
placing wagers, a gentleman’s or otherwise, as they watch television. We figured that pretty much covered
everyone but to be honest, we never really focus grouped it.”
Flip A Cöin
Logline: Dolph Lundgren flips a coin.
Trailer: Here
Key Art: Here
First Look: Here
Talent: Dolph Lundgren and Malin Åckerman
Credits: Executive Producers: George Dewey, Pamela Duckworth, David Gandler, Kevin Hill, Jason Curtis, Oren Brimer,
Brooke Loonan, Shayne Brookstein, and Josh Rathmell
Maximum Effort Channel, curated by Ryan Reynolds and the Maximum Effort team in partnership with Fubo, is available
to watch on Fubo as well as Amazon Freevee, LG Channels, Plex, Sling Freestream, Tubi, VIDAA, VIZIO Watchfree+ and
Xumo Play.
About Maximum Effort
Maximum Effort makes movies, tv series, content and cocktails for the personal amusement of Hollywood Star Ryan
Reynolds. We occasionally share them with the general public. Producers of the Deadpool films, Free Guy, The Adam
Project and Welcome to Wrexham.
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through
a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The
company operates Fubo in the U.S., Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 300 live sports, news and
entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source:
Nielsen Total Viewers, 2022). Leveraging Fubo’s proprietary data and technology platform optimized for live TV
and sports viewership, subscribers can engage with the content they are watching through an intuitive and
personalized streaming experience. Fubo has continuously pushed the boundaries of live TV streaming. It was the
first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers.
Learn more at https://fubo.tv
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Media Contacts
Molly Alves, Maximum Effort
mollya@maximumeffort.com
Jennifer L. Press, Fubo
jpress@fubo.tv
Bianca Illion, Fubo
billion@fubo.tv