Alberto Horihuela is co-founder and chief operating officer of FuboTV Inc, the consumer-first live TV streaming company. FuboTV Inc. owns Hulu + Live TV, Fubo and Molotov, which stream in markets around the globe.
As chief operating officer, Horihuela plays a central role in driving FuboTV’s strategic initiatives and operational execution to achieve company goals. He co-founded FuboTV in 2015, alongside David Gandler and Sung Ho Choi. Most recently, in 2025, Horihuela helped lead FuboTV’s business combination with The Walt Disney Company’s Hulu + Live TV business, following which FuboTV became an affiliate of Disney.
Horihuela was previously FuboTV’s chief growth officer (2021-2023) and chief marketing officer (2015-2021). As CGO, Horihuela oversaw the company’s expansion strategy in the U.S. and internationally. As CMO, he drove the company’s overall marketing vision, from brand positioning to subscriber acquisition, engagement and retention.
Prior to co-founding FuboTV, Horihuela was head of Latin America for SVOD service DramaFever (later acquired by Softbank and a part of Warner Bros. Digital Networks).
Horihuela is a serial entrepreneur, having also co-founded Primerad Network, where he was also CEO of this leading digital video ad network specializing in U.S. Hispanic markets, connecting brands to this audience via premium video publishers; and Dokarta, which helped local Chicago dining, health & beauty businesses attract customers during slower business periods via hyper-local and real-time deals. Formerly he also worked as an economist and analyst, with positions at Morgan Stanley and DeMatteo Monness.
Horihuela is trilingual (English, Spanish and Portuguese) and graduated from the University of Chicago in 2009 with a BA in Economics.